This is the most important phase in the UI/UX process. Professional designers always start with understanding the context where the product will exist. During this phase, we coordinate with your team, discuss key features and determine the product/market fit.
Once the product idea is researched and defined, we begin with mapping the user journey flows. Sketches and low fidelity wireframes are created using Balsamiq®. These are helpful when creating the information architecture document, which outlines structure and functionality.
High fidelity mockups are created using Figma®. They demonstrate what the end product will look like. Next, we create the prototype, which is an interactive demo, showcasing the functionality. Through usability testing, any gaps or needed enhancements to the UX are revealed.