UI/UX Design

Design that speaks
for itself

UI (User Interface) design without first focusing on UX (User Experience) is like driving blindfolded. Pixelative stands out from the competition for multiple reasons, one of which is our design expertise. Our aesthetically pleasing, user-friendly websites, web and mobile applications, really leave an impact.

A Proven Process

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Phase 1

Ideation, Research & Analysis

This is the most important phase in the UI/UX process. Professional designers always start with understanding the context where the product will exist. During this phase, we coordinate with your team, discuss key features and determine the product/market fit.

Milestones:
  • Value proposition mapping
  • Competitor research and analysis to take advantage of unique opportunities
  • Creating user personas and user stories to figure out how your users will interact with your product
  • Storyboarding to connect the user personas and user stories

Phase 2

Wireframing & Information Architecture

Once the product idea is researched and defined, we begin with mapping the user journey flows. Sketches and low fidelity wireframes are created using Balsamiq®. These are helpful when creating the information architecture document, which outlines structure and functionality.

Milestones:
  • Mapping user journey flows
  • Low fidelity sketches and wireframes
  • Feedback from your team and user surveys
  • IA (Information Architecture) document
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Phase 3

Mockups & Prototyping

High fidelity mockups are created using Figma®. They demonstrate what the end product will look like. Next, we create the prototype, which is an interactive demo, showcasing the functionality. Through usability testing, any gaps or needed enhancements to the UX are revealed.

Milestones:
  • High fidelity mockups of all screens
  • UI kit that includes typography, color palettes and general UI components
  • Feedback from your team and user surveys
  • Final prototype and the IA document are shared with the development team