We don’t just do branding, we start legacies

Being a successful business is all about the impact you make on your target audience. Your brand identity is your first impression and therefore a pivotal ingredient for your success. Telling your story gives your brand credibility. With our expertise, we will convey it in a compelling manner.

A Proven Process

Brand Discovery
Brand Discovery
Fade Circle

Phase 1

Brand Discovery

Brand discovery is a research phase which incorporates precise goals that help in the creation of a successful brand.

The research process will reveal your brand. This will include understanding your vision and what will ultimately make your brand really stand out.

We handle competitor research, identifying the target audience, establishing a brand voice and getting it all out to the world.

Phase 2

Logo Design

After completing the brand discovery phase, we start on your logo design. Led by our Creative Head, our design staff will brainstorm and hand-draw a few rough sketches of the concept. The best ideas are selected, designed digitally and presented for your feedback.

After making the final revisions, we deliver the logo to you. You can have two additional revisions at no charge, to get the exact look you want. The final logo is sent to you in .AI, .EPS, .SVG, .PSD and .PNG formats.

Logo Design
Logo Design

Phase 3

Brand Identity Guidelines

Whether you are a startup, growing company or larger corporation, you need strong branding guidelines. For startups, the document may only include a few pages, summarizing the fundamentals. Whereas, larger corporations will be much more comprehensive.

Regardless of the brand toolkit we create, we will ensure it is consistent and covers all of the required communication channels.

Some of the basics this covers:

  • Illustrations of the logo design in all color treatments, for example, how your logo should look in various backgrounds.
  • Recommendations for handling of placement and proper use of the logo.
  • Typography and color palettes.