Brand discovery is a research phase which incorporates precise goals that help in the creation of a successful brand.
The research process will reveal your brand. This will include understanding your vision and what will ultimately make your brand really stand out.
We handle competitor research, identifying the target audience, establishing a brand voice and getting it all out to the world.
After completing the brand discovery phase, we start on your logo design. Led by our Creative Head, our design staff will brainstorm and hand-draw a few rough sketches of the concept. The best ideas are selected, designed digitally and presented for your feedback.
After making the final revisions, we deliver the logo to you. You can have two additional revisions at no charge, to get the exact look you want. The final logo is sent to you in .AI, .EPS, .SVG, .PSD and .PNG formats.
Whether you are a startup, growing company or larger corporation, you need strong branding guidelines. For startups, the document may only include a few pages, summarizing the fundamentals. Whereas, larger corporations will be much more comprehensive.
Regardless of the brand toolkit we create, we will ensure it is consistent and covers all of the required communication channels.
Design for print is drastically different than digital. For example, color-matching between CMYK and RGB modes involve technical challenges that we solve.
Pixelative only hires the most experienced and creative graphic designers. They have more than a few tricks up their sleeves to ensure a smooth and thoughtful process.
