About the project
Cisco Connex was a website for Cisco, in collaboration with IDG Communications AU, for a specific target group of senior business technology professionals to help them stay up to date on the latest developments in the industry.
The website was already established when IDC approached us to help them redesign it to improve the user interaction and experience. We did the branding, designed an eye-catching UI with a focus on user experience, and developed a custom WordPress website. We also integrated LinkedIn APIs and developed a custom reporting portal for user engagement analytics.
We created a new logo for Connex, using the Cisco symbol and drawing a line through the iconic symbol to represent connection, and highlighted the word Connex. The sketched form of the logo can be seen in the examples below, along with mockups to showcase how the logo would look in different formats and settings.
We wanted to design the website in a fresh way. The challenge was to have a clean, modern and minimalist look. We solved it by focusing on typography. The Pixelative design team went through several brainstorming sessions and discussions to come with the right typefaces and colors to address the main focus of the website. The end result was a beautiful website that provided easier reading and navigation.
The website was developed to be compatible with all mobile, tablets, laptops and desktop devices.
“Great Work! Would love to keep working with them in the future!”
Digital Project Manager
IDG Communications AU