Case Study

Tutti Frutti

Type: In-House redesign
Services: branding
Year: 2017
Client: In-House
Case Study

Tutti Frutti

Type: In-House redesign
Services: branding
Year: 2017
Client: In-House

About the project

Tutti Frutti Logo

Tutti Fruitti is a concept re-design for branding a special kind of frozen yogurt containing fruits. Our design team made a new logo and a digital brand image out of it. We designed posters and marketing advertisements based on a lively and colorful style guide.

Style Guide

We used Lato and League Spartan Regular type to give the brand a bold look. The colors selected were vibrant to depict the upbeat vibe of ‘Tutti Fruitti.’

League Regular Taste Your Imagination

Stationery

We placed the logo and brand image on different stationery items such as business cards, letterheads, file folders, and pens.

Tutti Frutti Stationery Left
Tutti Frutti Stationery Right

Posters

While we kept the poster design simple, we still used captivating colors inspired by popular fruits. The design team showcased the new brand image on four mockup posters that grab the viewer's attention.

Poster Four Posters Desktop
New Exciting Flavours

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