About the project
Tutti Frutti is a concept re-design for branding a special kind of frozen yogurt containing fruits. Our design team made a new logo and a digital brand image out of it. We designed posters and marketing advertisements based on a lively and colorful style guide.
We used Lato and League Spartan Regular type to give the brand a bold look. The colors selected were vibrant to depict the upbeat vibe of ‘Tutti Frutti.’
We sketched the logo by hand, using swirling shapes representing the frozen yogurt specialty. Later we added symmetric fruit shapes inside the logo to enrich the design. The final version was digitized using Adobe Illustrator.
We placed the logo and brand image on different stationery items such as business cards, letterheads, file folders, and pens.
While we kept the poster design simple, we still used captivating colors inspired by popular fruits. The design team showcased the new brand image on four mockup posters that grab the viewer’s attention.